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Entrepreneurial projects can consume your life.
No wonder so many people with limited time and funds defer
their dreams of starting a business. But with the help of
online technologies, millions of people are keeping their
day jobs while trying entrepreneurship as minipreneurs.
Statistics vary on the number of minipreneurs,
but trendwatching.com cites figures suggesting that as many
as 5 million minipreneurs may be operating in the US.
Minipreneurs include shareware creators, T-shirt
designers, comic-book publishers, jewelry makers and political
bloggers. To minimize risk, they typically keep their regular
jobs -- at least at first.
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Several factors have converged to cause a
boom in minipreneurial ventures. The most prominent include
the Internet-enabled global marketplace, making niche markets
profitable, and a highly developed "network of intermediaries,
tools, resources and processes."
Included in this "ecosystem," are
open-source software; free or inexpensive Web hosting systems;
Google Talk, Skype and other free telephony systems; inexpensive
Internet advertising and bartered ads; PayPal and other online
payment systems; and product-selling services, such as Lulu.com
for on-demand publishing and CafePress.com for peddling mugs,
T-shirts and other items.
"So many consumers are now online...that it is becoming
even easier to make serious money as an individual, targeting
the many, not-so-small-anymore niche markets that are emerging,"
Evers says.
A chief attraction? There's virtually no risk. "The investment
is low -- setting up an e-commerce site or opening up an eBay
account is cheap and easy," Evers explains. "A wait-and-see
attitude is one very pleasant luxury that minipreneurs enjoy."
Evers advises wannabe minipreneurs to "determine
if you want to do this to make a bit of extra pocket money
or whether you want to make this your living. The latter is
much less relaxed and much more work. So figure out your priorities
first."
What
is a minipreneur? | Want
to Be a Minipreneur? | Taking
Advantage of the Minipreneur Trend |
Who
is a Technopreneur And a Minipreneur?
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